From Oahu, where Honolulu and Waikikiīeach glow with excitement. From majestic mountaintops, to lush inland valleys. Schwinn Bicycle company, 1856 N, Kostner, Chicago, Illinois 60639. See your Schwinn Dealer for service under the Schwinn Guarantee or write for assistance to: Customer Service Department, Under the Schwinn Guarantee, and in no event shall Schwinn be liable on any implied warranty of merchantability or fitness, Replacement of defective parts and those dealer labor charges specified above sall be the sole remedy of any purchaser but not including any repair due to accident, abuse, neglect, normal wear, improper assembly or maintenanceīy anyone other than a Franchised Schwinn Dealer, or use of other than Genuine Schwinn Parts.ĭealer labor charges are not covered by this guarantee after the Free 30-day checkup, except for any labor charges due toįree replacement of a defective or broken frame within one year from date of original purchase at retail. To include free replacement of any parts found to be defective, free inspection and adjustment of all functional parts andĪssemblies. Recieve a free 30-day Checkup by the same Franchised Schwinn Dealer within the first 30 days of operation.such checkup Free 30-Day CheckupĮach Schwinn Bicycle will be fully assembled by the franchised Schwinn Dealer at time of purchase, and will be entitled to Use of other than genuine Schwinn parts is not covered. Schwinn will replace-without charge-any original part that is determined br the factory to be defective under the terms ofįailure due to accident, abuse, neglect, improper assembly or maintenance by anyone other than a Franchised Schwinn Dealer or Schwinn bicycles are guaranteed against all defects in material and workmanship- no time limit. All prices and specifications are subject to change without notice. In other states theyĪre suggested prices. Service for safety and enjoyment.Īll bicycle prices shown in this catalog are fair trade prices in states where Fair Trade Laws apply. Your new Schwinn will be eligible for a free 30-day chekup. Your new Schwinn will be protected under the Schwinn Guarantee - No time limit. Your new Schwinn will be fitted to the rider - saddle, and handlebars - for the best riding position, at no extra charge. Your new Schwinn bike will be assembled, adjusted, and ready-to-ride. The text below, including the prices, are as written in 1971. Schwinn would go on to build many variations of the Sting Ray, but the Krates, produced from 1968 to 1973, are some of the most beloved.Original text and images of the 1971 Schwinn sales brochure. By 1968, Schwinn had sold two million Sting Rays. The company could have sold more, but couldn’t make enough tires to keep up with demand. The two men made a 20-dollar bet, and Frank Schwinn lost big: The company sold 45,000 Sting Rays in the last half of 1963 alone. Fritz, however, predicted it would sell 20,000 units that year (1963), which would make it the best-selling model in Schwinn’s line. Schwinn, laid eyes on Fritz’s prototype Sting-Ray, he was not impressed. Kids were building “pig bikes” by adding longhorn handlebars and a polo seat (also known as a "banana seat") to a 20-inch frame.īased on the account in No Hands, Fritz assembled his own pig bike in Chicago, then added a dash of styling inspired by Southern California’s car culture-including slick dragster-style tires-and named his creation “Sting-Ray.” The story is recounted in No Hands: The Rise And Fall of the Schwinn Bicycle Company, an American Institution by Judith Crown and Glenn Coleman ( get it for $30.27 at Amazon), as well as Schwinn Bicycles by Jay Pridmore & Jim Hurd ( get it for $13.95 at Amazon).Īs it says in Schwinn Bicycles, in 1962 one of Schwinn’s outside sales reps told Al Fritz-then part of Schwinn’s design department in Chicago-about a trend happening in Southern California. Schwinn first introduced the Sting-Ray in 1963. RELATED: Fascinating Rides: Schwinn Sting-Ray
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